Icon

Radixx Insight™

Radixx Insight Marketing+™

Your airline is surrounded by data. Make your data work for you by taking advantage of Radixx Insight Marketing+™.

Radixx Insight Marketing+™ is a set of tools that enables advanced market analysis, customer profiling, and the creation and management of marketing campaigns. The solution provides the means to analyze your data and insert intelligence at each step of the customer journey, so you are empowered to create personalized campaigns that increase customer loyalty and the overall travel experience.

Image

Customer Data Processing

Create unique travel experiences in one customer record with the platform that automatically and continuously processes customer activity and adds it to frequent flyer profiles. Take advantage of the foundational ability for personalized customer value propositioning founded in data science and deep customer learning.

Image

Enrollment and Profile Update

By leveraging the Radixx Res Profiles Modules, the platform will automatically create customer profiles with event data streaming, accessible in real-time and at scale, to enable customer value propositions.

Image

Customer Segment Creation

Increase promotional campaign efficiencies to drive revenue, loyalty, and customer retention with continuously updated customer segments that are relevant and ready for marketing campaigns without extensive data analytics.

Image

Campaign Creation

Create and manage your own marketing campaigns without development or third-party intervention. Create marketing campaigns with defined KPIs and campaign rules in minutes within the platform’s intuitive interface. 

Image

Offer Creation

Seamless end-to-end management of marketing offers that are fully integrated with the Radixx Res platform.

Image

Customer Communication

Maintain your contact lists and measure received, open, and click rates, and other defined ROI campaign successes. The platform features end-to-end customer communication management with audited traces and contact data quality management.

Image

Campaign Measurement

Enable continuous learning and take advantage of real-time visualization of campaign performance to adjust campaigns using on-demand or scheduled delivered dashboards.

Image

Campaign Revenue Reporting

Receive marketing and sales reports to measure revenue generation and stay informed on campaign performance to adjust campaigns instantly in response to KPI metrics.

Image

Privacy and Consent Management

Enhance customer communications and engagement, with consent of customers and in compliance with relevant regulations.

Image

Customer Profiles

Achieve market differentiation as a result of improved ability to continuously enhance customer profiles and reflect learning outcomes in the real-time customer store with loyalty programs, survey results, machine learning, and campaign results. 


Business Benefits Include

On-demand access to a continuously updated single customer data source for customer segmentation and special offers
Retrieve customer profiles from a real-time data store in milliseconds at scale to present personalized offers to customers based on their profiles
Access to a set of tools to create and maintain customer segments and select targeted segments for marketing campaigns and offers
Associate a campaign definition with a customer segment to reuse blueprints to create new offers
Deliver campaign offers to targeted customers with accuracy using communication channels that are appropriate for a high level of customer engagement
On-demand or scheduled campaign performance reporting with dashboards measured against the original campaign objective
On-demand or scheduled access to performance reports as well as cross-campaign information
Accurate audit traces to prove campaign data control, data processing, and data subjects that can be used in the event of an audit

Download the Free Brochure

Learn more about the Radixx Insight Marketing+™ suite and how it can benefit your airline by downloading our free brochure. You may also request a demo with this form.

 

Learn more about

Radixx ezyCommerce™

Omni-Channel Retailing

Differentiate your brand with a one-stop retail solution for all passenger travel needs with this comprehensive e-commerce platform.

Learn More

Radixx Res™

Passenger Processing

Benefit from retail at the core and maximize your passenger revenue with this truly modern airline reservations platform.

Learn More

Radixx Go™

Airport Handling

Streamline your passenger processing and reduce counter space at the airport with this comprehensive departure services platform.

Learn More

Radixx Insight™

Analytics & Optimization

Your customers’ data is the most valuable asset to grow your business in the future.

Learn More

Radixx Professional Services™

Professional Services

Learn how our professional services team can turn your airline into a retailer.

Learn More